The late Dr. Hunter S. Thompson once described a group of people who were not the rich nor the people that worked for them (the ones that would say "Yes Sir" "What ever you say Sir" and crawl on there bellies just to keep there jobs). These were the average folk the ones that lived however they wanted and didn't care what the main stream or the world was selling. Thompson dubbed these people the Doomed in a Airport restroom interview with President Richard Nixon in 72 Thompson was disguised as a writer for the Washington Post.
In my favorite Comic Transmetropolitan the main character one Mr.Spider Jerusalem( A gonzo journalist for The Word